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According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.
80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
In particular, the number of people who thought that online dating was a good way to meet people rose from 44% in 2005 to 59% in 2015 whereas those who believed that people to used online dating services were desperate fell from 29% to 23% during the same period.
Although only a negligible number of people dated online in 2005, that rose to 11% in 2013 and then 15% in 2015.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
Others utilize the freemium revenue model, offering free registration and use, with optional, paid, premium services.Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.Online dating services also differ widely in their revenue streams.In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.