Before explaining why the answer to the last 2 questions should be “no”, let me explain how OTAs’ focus has changed and hotels now can benefit from a much more level playing field.
As independent hotel you must understand that most OTAs are no longer focused on “stealing” YOUR direct bookings.
Prince Andrew is set to make his first public appearance since his catastrophic BBC Newsnight interview alongside the Queen on Christmas Day.Years ago I was in this situation myself a few times and I admit I was more than concerned – it was a real risk. Times have changed and today I believe there is no need for serious concerns anymore and the risk is manageable. As mentioned, metasearch is the number one source of traffic for OTAs; that’s where most travellers start when they want to book a hotel. Better rate parity means higher conversions, through your own website AND through other OTAs. I have changed the names of actual OTAs and do not show absolute figures, but these are real figures of a resort in Bali.So, when you have stopped working with a specific OTA the next time a customer is looking at your hotel on a metasearch website they will still see plenty of other OTAs displaying your prices and they will simply click on any of the remaining OTAs. Today EVERY frequent online traveler knows the major OTAs in their markets and OTA loyalty is a thing of the past. So stopping an uncontrollable OTA selling your hotel at lower rates than others will therefore not only result in other OTAs compensating for lost bookings from that OTA, but will actually result in more online bookings in general, PLUS you can expect higher conversions on your own website. OTA A was consistently abusing wholesale rates, even after repeat reminders.PS: want to read more about some harmful moves of some OTAs?
A new report claims Cindy Crawford is apparently wary of her daughter Kaia Gerber’s relationship with Pete Crawford, and is hoping things “fizzle out” between the pair. Dwayne ‘The Rock’ Johnson secretly married his wife Lauren earlier this year in a beautiful ceremony.That battle was won long ago by the OTAs, spending massively on Pay Per Click search engine marketing, using your hotel’s name and aggressively driving potential customers direct to their OTA websites.You never had a chance to compete in this expensive battle and today there simply is too little direct hotel bookings left through your website for OTAs to be really interested in…Today OTAs are entirely focused on stealing bookings from other OTAs.And trust me, an OTA cannot afford to have such major issues and complaints and will eventually stop selling your hotel. And the good news is that this battle comes with little or no risk of actually losing online bookings; in fact, a victory will most likely see your online bookings increase to new highs!