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The manuals have titles like , and are loaded with his personal insights into the primal female brain.We are to treat them as dating-assistant gospel.“There’s no question about it,” reads one chapter, “women want to date the alpha male.
Profile Writers follow strict guidelines, often recycling the same half-dozen clichés over and over again. ), all the Profile Writer needs to do is search for the word “dog” in their manual and choose from a list of dog-related one-liners, like this one: The process for Closers is a bit more complicated.
Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.
“Online dating is a numbers game,” he would write in the Vi DA training manual years later.
“Let her know what you want in a woman and make her explain why she fits those criteria.”“I’m not a psychologist or self-proclaimed expert in the multiple facets of human psychology,” Valdez told Quartz in a phone call.
“I consider myself to be a marketer, a matchmaker, and a dating expert.” He lists the books he’s read that inform his methods: Malcolm Gladwell’s “Online dating takes effort, and effort equals time,” he continued.My most frequent mistake was asking career-oriented questions, which were deemed too difficult for some women to answer.“She seems more simple,” my trainer would write in response.These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.