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The number of members logging in per month went up by 20%, while the number of monthly active users increased by over 30%.As it turns out, singles are more likely to use the site frequently when chatting and matching is totally free. Free And Single has increased its number of completed profiles by 43%, and the number of messages sent on the dating site has multiplied by 150%. “Word-of-mouth has increased dramatically, leading to more people joining and trying us out.” In fact, when Free And Single surveyed its new members last year, 60% of them said they joined the site because of a friend, colleague, or family member’s recommendation.Free And Single differentiates itself from the typical dating site by maintaining a completely free online dating platform without any subscription plans or pay-per-chat tokens.The team recently decided to phase out its VIP membership and allow everyone to exchange messages without paying a cent.The founders believed single men would be willing to bear the cost burden because they would have the security of knowing that women could respond to their messages.Free And Single thereby increased female engagement on the site and provided a threshold of entry to keep out guys who weren’t serious about making a commitment.And their negative feelings have hurt the industry as a whole.As trust in the system erodes, fewer people want to sign up for a paid subscription, which means there are fewer people to talk to online, which further damages the site’s reputation.
Big things are on the horizon for the UK-based dating site, including an expansion overseas.This innovative, if unbalanced, system worked well for the company and led to a value-driven environment where 50,000 singles could meet and flirt with one another. All of its features are available to new members who can come and go as they please.However, the Free And Single team felt they could still do more to improve the overall experience. The dating site’s user-friendly features lower the barriers between singles and allow members to build relationships in a natural and affordable way online.They put “free” right there in the brand name because they had resolved to buck the typical subscription-based business model and offer more free tools than any of its competitors in the UK do.
The dating site started out by offering free communication to all women on the site. Single women could join and start chatting with anyone who struck their fancy.
This has led to a 150% increase in the number of messages exchanged on the site, and the higher level of engagement has made Free And Single a more effective and trustworthy place to meet people online.