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“I knew how to code and I decided to build a small tool to give users more information and stats about their sites”, he recalls.“I tried it with a small group of people and I saw that it worked.Investor interest in the company has increased over the past few years, but Exo Click’s stance hasn’t changed and they don’t plan on taking money from VCs or big investment firms.The fact that many VCs have ethic policies that force them to stay away from the porn industry might also be a factor.“We also saw that these sites -despite having a huge amount of traffic- worked in a very old fashioned way, with static ads, very little transparency and no analytics services. Fast forward to today and the 50-person company has become the fourth biggest ad network in the world, according to W3Techs.
“The idea is that in the short term we can offer the technology we’ve developed to third parties”, the company says.
You might already know that Google uses over 200 ranking factors in their algorithm… Well, you’re in for a treat because I’ve put together a complete list. Penalized Who Is Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country…
“…When I checked the whois on them, they all had “whois privacy protection service” on them. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.” 9.
If so, that page may get a rankings boost for that keyword. Google Hummingbird: This “algorithm change” helped Google go beyond keywords.
Thanks to Hummingbird, Google can now better understand the topic of a webpage. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches.It all started in 2006, when several of Benjamin friends launched their own blogs and began playing with advertising.However, most did not know how to optimize or to automate the buying and selling process.Quietly but steadily, Exo Click has become the biggest adtech startup in Spain.